{"id":703,"date":"2023-04-30T22:50:30","date_gmt":"2023-05-01T01:50:30","guid":{"rendered":"https:\/\/ofatodahora.com.br\/?p=703"},"modified":"2023-04-30T22:50:32","modified_gmt":"2023-05-01T01:50:32","slug":"sc-inicia-tratativas-para-receber-investimentos-da-shein-no-brasil","status":"publish","type":"post","link":"https:\/\/ofatodahora.com.br\/?p=703","title":{"rendered":"SC inicia tratativas para receber investimentos da SHEIN no Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Com a not\u00edcia de que a SHEIN tem planos de realizar grandes investimentos no Brasil, Santa Catarina entrou oficialmente na disputa para receber uma boa fatia dos investimentos e novos neg\u00f3cios da empresa chinesa. H\u00e1 pelo menos 20 dias, o Governo do Estado, por meio das secretarias estaduais do Planejamento e da Fazenda, vem conversando com a companhia. No final da tarde desta sexta-feira, 28, o Governo do Estado recebeu duas executivas da SHEIN no Centro Administrativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A atra\u00e7\u00e3o de investimentos \u00e9 uma das prioridades do Governo. \u201cQuando se fala em Santa Catarina, fica n\u00edtido que os investidores possuem uma percep\u00e7\u00e3o diferenciada, mas quando eles v\u00eam aqui, isso passa a ser uma certeza. Conseguimos reunir um mix de log\u00edstica, infraestrutura, profissionalismo e qualidade de vida\u201d, diz o governador Jorginho Mello.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considerada um dos maiores portais de compras internacionais da ind\u00fastria da moda, a gigante chinesa pretende se tornar uma grande produtora local e, a partir da produ\u00e7\u00e3o no Brasil, expandir suas vendas na Am\u00e9rica Latina e Am\u00e9rica do Norte \u2013 os planos foram anunciados na semana passada pela pr\u00f3pria companhia, o que desencadeou a corrida dos Estados pela atra\u00e7\u00e3o destes investimentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A meta \u00e9 ousada: at\u00e9 o final de 2026, a SHEIN pretende que 85% das vendas do grupo em todo o Continente Americano ocorram a partir da produ\u00e7\u00e3o brasileira. Para alcan\u00e7ar o objetivo, a empresa anunciou um investimento de R$750 milh\u00f5es no pa\u00eds, o que deve gerar cerca de 100 mil empregos diretos e indiretos em 3 anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA SHEIN pretende contratar cerca de 2 mil empresas dos setores t\u00eaxtil e cal\u00e7adista do pa\u00eds, o que coloca Santa Catarina como uma das principais op\u00e7\u00f5es: temos mais de 27 mil empresas do segmento ativas no Estado, conforme dados da Jucesc. Vamos unir esfor\u00e7os para atrair boa parte destes investimentos para c\u00e1\u201d, afirma o secret\u00e1rio de Estado do Planejamento, Edgard Usuy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo o secret\u00e1rio-adjunto da Fazenda, Augusto Piazza, \u201cn\u00e3o se trata de gerar concorr\u00eancia desleal ou prejudicar a ind\u00fastria local. Pelo contr\u00e1rio: o projeto incentiva a produ\u00e7\u00e3o catarinense, gera empregos, renda e trar\u00e1 desenvolvimento econ\u00f4mico e tecnol\u00f3gico para Santa Catarina.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA ind\u00fastria t\u00eaxtil catarinense \u00e9 destaque nacional e temos grandes p\u00f3los de confec\u00e7\u00f5es, cama, mesa, banho e cal\u00e7ados. Atendemos v\u00e1rios dos pr\u00e9-requisitos procurados pela SHEIN e acreditamos que a concretiza\u00e7\u00e3o deste projeto deixar\u00e1 um importante legado para o setor, com transfer\u00eancia de tecnologia e qualifica\u00e7\u00e3o da m\u00e3o-de-obra\u201d, observa o diretor da Fazenda, Renato Lacerda, que \u00e9 respons\u00e1vel pela atra\u00e7\u00e3o de investimentos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/estado.sc.gov.br\/noticias\/wp-content\/uploads\/sites\/3\/2023\/04\/WhatsApp-Image-2023-04-30-at-5.38.48-PM.jpeg?w=800&#038;ssl=1\" alt=\"\" class=\"wp-image-231595\"\/><figcaption class=\"wp-element-caption\">Foto: Roelton Maciel \/SEF<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA poss\u00edvel parceria com a empresa SHEIN \u00e9 de grande relev\u00e2ncia para nosso Estado, j\u00e1 que a expectativa \u00e9 a gera\u00e7\u00e3o de 100 mil empregos diretos e indiretos. O governador Jorginho Mello incentiva a competitividade de Santa Catarina ao garantir recursos e tamb\u00e9m seguran\u00e7a jur\u00eddica aos novos neg\u00f3cios, trazendo assim ainda mais oportunidades aos setores da ind\u00fastria, com\u00e9rcio e servi\u00e7o catarinense\u201d, destaca o secret\u00e1rio-adjunto da Secretaria de Ind\u00fastria, Com\u00e9rcio e Servi\u00e7os, Jonianderson Menezes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A SHEIN j\u00e1 come\u00e7ou a contratar no pa\u00eds, com mais de 100 vagas anunciadas num site de relacionamentos de neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das equipes das secretarias estaduais do Planejamento e da Fazenda, participaram da reuni\u00e3o no Centro Administrativo os secret\u00e1rios Marcelo Fett (Ci\u00eancia, Tecnologia e Inova\u00e7\u00e3o) e Juliano Froehner (Articula\u00e7\u00e3o Internacional).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Com informa\u00e7\u00f5es da Secretaria de Estado do Planejamento e da Secretaria de Estado da Ind\u00fastria, Com\u00e9rcio e Servi\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ASSESSORIA DE COMUNICA\u00c7\u00c3O DA SECRETARIA DE ESTADO DA FAZENDA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a not\u00edcia de que a SHEIN tem planos de realizar grandes investimentos no Brasil, Santa Catarina entrou oficialmente na<\/p>\n","protected":false},"author":1,"featured_media":704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[17,8],"tags":[20],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque","category-geral","tag-santa-catarina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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