{"id":2763,"date":"2025-10-21T17:51:26","date_gmt":"2025-10-21T20:51:26","guid":{"rendered":"https:\/\/ofatodahora.com.br\/?p=2763"},"modified":"2025-10-21T17:51:35","modified_gmt":"2025-10-21T20:51:35","slug":"nova-janela-de-oportunidade-para-o-mercado-imobiliario-com-o-programa-habitacional-federal","status":"publish","type":"post","link":"https:\/\/ofatodahora.com.br\/?p=2763","title":{"rendered":"Nova janela de oportunidade para o mercado imobili\u00e1rio com o programa habitacional federal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O cen\u00e1rio do setor imobili\u00e1rio brasileiro ganhou um impulso significativo com as recentes altera\u00e7\u00f5es promovidas pelo governo federal na pol\u00edtica de habita\u00e7\u00e3o popular e de cr\u00e9dito imobili\u00e1rio. A reformula\u00e7\u00e3o dos programas de financiamento e habita\u00e7\u00e3o traz uma s\u00e9rie de novidades que \u2014 especialmente para quem atua como corretor de im\u00f3veis \u2014 abrem novas frentes de neg\u00f3cio, revitalizam o mercado e ampliam a base de clientes em potenciais.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tr\u00eas regras que mais animam os corretores<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Aumento do teto de financiamento no Sistema Financeiro da Habita\u00e7\u00e3o (SFH) para im\u00f3veis at\u00e9 R$ 2,25 milh\u00f5es<\/strong> Com a eleva\u00e7\u00e3o do valor m\u00e1ximo de im\u00f3veis financi\u00e1veis pelo SFH de R$ 1,5 milh\u00e3o para R$ 2,25 milh\u00f5es, amplia-se o universo de im\u00f3veis de padr\u00e3o m\u00e9dio-alto que podem ser ofertados com condi\u00e7\u00f5es especiais de cr\u00e9dito. <\/li>\n\n\n\n<li><strong>Financiamento de at\u00e9 80% do valor do im\u00f3vel<\/strong><br>A cota financi\u00e1vel foi ajustada para permitir que o comprador financie at\u00e9 80% do valor do im\u00f3vel, reduzindo a necessidade de entrada maior por parte do comprador \u2014 o que facilita a conclus\u00e3o de neg\u00f3cios e melhora a \u201cvenda\u201d de im\u00f3veis. <\/li>\n\n\n\n<li><strong>Linha de cr\u00e9dito espec\u00edfica para reformas e melhorias residenciais<\/strong><br>O programa Reforma Casa Brasil (parte da nova pol\u00edtica habitacional) disponibiliza at\u00e9 R$ 30-40 bilh\u00f5es em cr\u00e9dito para reformas, amplia\u00e7\u00f5es ou adequa\u00e7\u00f5es de moradias \u2014 o que significa mais oportunidades para atua\u00e7\u00e3o de corretores em im\u00f3veis usados ou que precisem de valoriza\u00e7\u00e3o antes da venda. <\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">O que tudo isso significa para corretores e para o im\u00f3vel<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para profissionais do mercado imobili\u00e1rio, essas mudan\u00e7as trazem um cen\u00e1rio mais favor\u00e1vel: mais clientes com capacidade de compra \u2014 inclusive da classe m\u00e9dia e superior \u2014, valores mais altos de im\u00f3veis pass\u00edveis de financiamento, e um mercado de reforma para incrementar valor dos im\u00f3veis existentes. Isso amplia o leque de im\u00f3veis ofert\u00e1veis (desde usados que precisam de melhorias at\u00e9 residenciais mais sofisticados) e fortalece a reforma como etapa de valoriza\u00e7\u00e3o no ciclo de venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do lado do im\u00f3vel, a combina\u00e7\u00e3o de financiamento mais acess\u00edvel + possibilidade de melhoria com cr\u00e9dito espec\u00edfico gera um efeito duplo de valoriza\u00e7\u00e3o. Im\u00f3vel que pode ser financiado at\u00e9 80% + ter reformas aprovadas por programa governamental torna-se mais atraente para comprador final e para investidor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Um olhar otimista, mas atento<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Claro que a amplia\u00e7\u00e3o de cr\u00e9dito e facilita\u00e7\u00e3o s\u00e3o grandes vetores de crescimento \u2014 mas corretores tamb\u00e9m precisam estar atentos a alguns fatores: a qualifica\u00e7\u00e3o do comprador (renda, capacidade de pagamento), o cumprimento das regras do programa, prazos de aprova\u00e7\u00e3o e eventual concorr\u00eancia maior no mercado (j\u00e1 que muitos profissionais ficar\u00e3o atentos a essas mesmas oportunidades). Al\u00e9m disso, im\u00f3veis com padr\u00e3o superior (at\u00e9 R$ 2,25 milh\u00f5es) demandam servi\u00e7o e apresenta\u00e7\u00e3o compat\u00edveis com essa faixa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, para atuar com sucesso nesse novo ciclo: foque em im\u00f3veis que se enquadrem nos novos tetos, destaque aos compradores que podem financiar at\u00e9 80%, e n\u00e3o ignore os im\u00f3veis que podem se beneficiar da linha de reforma \u2014 muitas vezes aquela unidade \u201cmeio usada\u201d pode tornar-se neg\u00f3cio mais r\u00e1pido com a reforma adequada.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conclus\u00e3o<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A reformula\u00e7\u00e3o da pol\u00edtica habitacional e do cr\u00e9dito imobili\u00e1rio pelo governo federal representa uma <strong>janela de oportunidade concreta<\/strong> para o setor. Para corretores que souberem se posicionar \u2014 destacando os benef\u00edcios, preparando im\u00f3veis e orientando compradores \u2014 h\u00e1 terreno f\u00e9rtil para crescer. Em resumo: o mercado se abre, o financiamento se torna mais acess\u00edvel, e o im\u00f3vel deixa de ser apenas produto para passar a ser <strong>solu\u00e7\u00e3o de vida<\/strong>, valoriz\u00e1vel, financi\u00e1vel e pronto para o pr\u00f3ximo est\u00e1gio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 corretor ou est\u00e1 no ramo imobili\u00e1rio, vale colocar estas tr\u00eas regras no centro da estrat\u00e9gia comercial \u2014 porque o momento de vender, valorizar e conquistar novos compradores est\u00e1 favorecido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por: Mauricio Lovren<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O cen\u00e1rio do setor imobili\u00e1rio brasileiro ganhou um impulso significativo com as recentes altera\u00e7\u00f5es promovidas pelo governo federal na pol\u00edtica<\/p>\n","protected":false},"author":1,"featured_media":2764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Sonho da casa pr\u00f3pria mais perto do que nunca! \u2764\ufe0f\nNovas regras do governo tornam o financiamento mais f\u00e1cil e acess\u00edvel.\n#MinhaCasa #SonhoRealizado #ProgramaHabitacional #FinanciamentoImobili\u00e1rio #VemMorarNaPraia #Balne\u00e1rioGaivota","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[7,11],"tags":[20],"class_list":["post-2763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-colunista","tag-santa-catarina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nova janela de oportunidade para o mercado imobili\u00e1rio com o programa habitacional federal -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ofatodahora.com.br\/?p=2763\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" 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